Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the UK’s leading department stores. Find brands such as Reformation, Rixo, and Ganni, along with beauty, homewares, tech, and more.

ASOS offers over 850 brands in petite, tall and curve ranges. Oh Polly, a favourite of influencers, stocks two-piece body-con sets and two-piece dresses. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. BooHoo, the fast-fashion giant provides affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was created Trunk Table With Storage fashion-conscious customers in their 20s in mind. The company initially sought to raise startup funds through the sale of cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. However, a year later the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as it would yield the highest returns.

The ASOS website offers a wide selection of sizes and products including maternity and extra size clothes accessories, shoes, and stationary. It also features a range of style guides and #AsSeenOnMe posts to give inspiration. Customers can add items to a wish list and create private boards to organize their favourites.

ASOS's mobile app offers a seamless shopping experience, with saved items being synced and quick checkout. The app also displays stock information, which helps prevent disappointment when items are not in stock. This is an excellent illustration of how retailers can use online shopping to increase customer engagement and increase loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion brand with clothing for men, women, and kids. The brand offers a range of clothes that are affordable and ethically sourced. Customers can buy clothing on the internet, in more than 500 Asda shops, and on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and go up to around 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, designs new store plans and instructions "generally every six weeks". Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. This enables it to send briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also uses StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This increases the merchandising uniformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the most storied department store chains, which has a broad selection of clothes and other products. It has a variety of brands, and offers regular discounts and sales. The company also offers various services to help customers find the products they are searching for.

The retailer started in London Rite In The Rain 135B-Kit 1778, as a drapers' shop. Through the years, it has grown into a massive chain of department stores with a global presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothes. It has a significant online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The deal highlights the increasing power shift from retailers weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of customers decreases in physical stores.

Topshop

Topshop is a fashion retailer that sells men's and women's clothes as well as accessories. It has a variety of collections, including Collections and Boutique. The company also provides an option to stylists that suggest clothes in accordance with the user's personality and preferences. This is an excellent feature for fashion-conscious people or novices.

The company's fortunes have changed to the negative and it now appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be on the verge of collapse (Yahoo Finance 2012). However, the company's fortunes have changed to the negative, and now it looks like the whole Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street shopper could be to catwalk fashion. But this is what killed it. When Asos and Boohoo started offering the same fashions at a lower cost, customers stopped visiting the stores in a flurry.

Misguided

Missguided is a UK fashion site that sells trendy pieces inspired by celebrity style. The website is feminine, with a a pink and white theme. It also features a variety of female models and clothes on its website. Customers can get free next-day shipping and a student discount on the website.

The site is geared toward 16-34 year-olds and has a large range of products. The brand is a rival of Boohoo - a fashion retailer who also sells trendy clothes to the same target audience. The site features bold headings with images of clothing. Boohoo also lets users sign up for their newsletter and get emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022 Missguided was placed in administration, and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion label is developed and manufactured in the United Kingdom. The company also sells other brands, including Pretty Little Thing and Miss Pap.

The brand's business model is based on a model that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothing at a bargain. This segment, which is comprised of those who are younger than the age of 30 is a huge market in the world.

Boohoo's employees enjoy a variety of benefits which include competitive bonus plans and long-term financial security via pension plans. The company focuses on employee health with gyms on-site and free health cash plans and mental support. The company is known for its commitment towards size inclusivity. It offers comprehensive size charts for clothing to help shoppers find the right size.

Amazon

Amazon UK is the largest online store in the world. It has a broad range of clothing, footwear and accessories. You can also buy groceries, household items and tools for DIY. The site features a variety of international brands and products.

Other e-commerce shops worth checking out include River Island for fashion-led pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look much higher priced than they actually are, and Lavish Alice which is a top choice for couture inspired designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the site's looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their selection includes cosmetics and cutting-edge electricals. They also have a broad selection of household products, such as unique tea caddies.